Globalisation and the Media


Since the 1990s communication media and technology has become increasingly global. Globalisation is defined by Terhi Ratanen as the increase of economic, political, cultural and social relations mediated across time and space.

This means that national borders are reduced in order to facilitate the passing of goods and services. It has been described by some as the ‘acceleration of inter-dependence’.

The 19th century paved the way for world-wide news with the emergence of the first international news agencies. In a sense, these agencies acted as a tool for the modernization of the west. Authors often refer to news agencies as agents of globalization.

With the aid of the expansion of global communication technology, globalisation has enabled awareness regarding the similarities and differences between cultures and political systems. People are able to upload real time content to the internet from wherever they are at that given time.

“Technologies capable of transmitting messages vie electromagnetic waves marked the turning point in advancing the globalization of communications” (Carolina Matos)

However, one such potential issue with globalisation is cultural homogenisation. This suggests that local cultures are being marginalised and replaced with aspects of western cultures. However, some argue that global culture should be understood as hybridisation. This is different in that it understands globalisation as ‘culture-mixing’ rather than a take over of cultures.

Some believe that credit should be given to western culture integration because of the ability it has shown in forming an immigrant country that blends other cultures so well into its own ‘American’ format.


“Globalisation is seen to have changed the nature of the previously strong relationship that existed between the media and the state. The expansion of new technologies has had a major role in intensifying the globalisation of communications in the late 20th century…Global media is no longer tied to national boundaries but spans the world and pursue audiences whose consumption patterns coverage.” (Globalisation, Democracy and Identity, 2012)